Open Innovation became a "must" for large groups integrating new technology, new business model, new methodologies into their development strategy.
As they evolve, large groups gather resources but lack fresh ideas and velocity to stay in the race of a changing and challenging market.
On another hand, startups, or innovative SMBs, do not have (enough) money or resources, but they do have ideas, energy and velocity capacity, to tackle "A" problem in the current environment.
Sourcing the qualified startups, ensuring a successfull collaboration and bringing real impact to companies future business are some of the key challenges. In a global environment, why not bet on cross-border open innovations?